John Common
CEO | Founder, Intelligent Demand
John Common is Intelligent Demand’s CEO and Founder. He has spent more than 20 years working at the intersection of growth strategy, technology, marketing, sales, and customer success in a variety of executive roles. His entire career has been focused on creating measurable revenue growth—both from inside the org and outside, as a trusted agency partner.

How to ensure ABM pilot success

Oct 21, 2019

Lots of marketers forget to personalize. It sounds crazy, but amidst all the setup, they don’t do it. Here’s how to ensure you do, and that it works.