Eric Martin is a business-to-business marketing team leader, strategist, technologist and demand generator. Over the past decade, he has built the marketing function from the ground up for multiple technology companies. His primary areas of expertise include executive go-to-market strategy, demand generation, marketing technology stack development, and management. He leads a team of talented demand generators, program managers, and field marketers with the goal of driving account-based engagement throughout the customer experience.
3 Tips for Fueling the Account-Based SDR Engine
Oct 7, 2019
To measure and motivate SDRs you need three things: A clear persona, to ditch old-fashioned lead scores, and to foster the most important element to making ABM work.