Request for Proposal (RFP) Template for Account-Based Marketing

RFP documents are a crucial part of the procurement process. This is especially important in the Account-Based Marketing space. This document offers a good baseline of questions that you should ask every vendor in 2021.

Questions exist for the following topics:
  • Company Information
  • Security
  • Customer Success
  • Platform Foundations
  • Predictive Models
  • Factors within Predictive Models
  • Data
  • Sales Insights/Alerts
  • Advertising
  • Website Personalization
  • Orchestration/Automations
  • Measurement
  • Integrations
  • Strategy

Get the RFP

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